DEEP MedAI+ Campaign
A digital campaign poster for an internal AI platform launch.
2024
5 days
UI/UX Design Intern, Bayer (China)
Figma · Photoshop · Illustrator
#Campaign · #Visual Design · #AI
Launch creative for DEEP MedAI+, an internal AI platform that surfaces medical-expert research at scale. The visual language balances technological aesthetic with the calm credibility expected in a clinical setting.
The product
DEEP MedAI+ is a Bayer internal tool that lets teams query 2,800+ medical experts, summarize academic activity automatically, and run AI-assisted research interactions. The launch poster needed to communicate what it does and why it’s serious in a single scroll.
Strategy
I structured the poster as a vertical narrative — three numbered feature sections, each anchored by an oversized number and a one-line headline. The reader can stop at any feature and walk away with the gist.
Visual direction
The two design constraints were in tension:
- It needs to read technologically forward — this is an AI product.
- It needs to read medically credible — this is Bayer.
I resolved it with:
- Deep blues as the anchor (Bayer DNA, also the visual language of trust in medical contexts).
- Neon green accents for the AI/innovation register — used sparingly, on data and call-outs.
- Glow gradients and structured UI mockups to suggest intelligence without veering into sci-fi.
- Light grid and circuit motifs subtly woven into backgrounds.
What I owned
End-to-end creative — concept, layout, typesetting, asset production, and final delivery in five days. Worked across two stakeholder reviews and one brand-guideline check.